BtoB Magazine: Chitika's Extended Search Marketing Strategy

BtoB Magazine: Chitika's Extended Search Marketing Strategy

  • 25 September 2008

Chitika's Tessa Rudd is interviewed by BtoB Magazine on cutting edge trends in search marketing. Rudd shares insight on Chitika's Search Behavior Marketing (SBM) targeting technology:

BtoB: So this goes beyond the search engine results page?

Rudd: Absolutely. It’s true that search engine marketing campaigns [SEM] can drive highly targeted, intent-driven search traffic and produce measurable ROI, but search can be made to work harder. Search Behavior Marketing [SBM] extends the visibility of a keyword campaign by redirecting an advertiser’s keyword-based targeting channel beyond the search engine to target the same audience when they move into content Web sites. Click here to read interview.