Chitika CEO By Day, SoLoMo Fortune Teller By Night

Chitika CEO By Day, SoLoMo Fortune Teller By Night

  • 20 December 2011

On December 14, Chitika CEO Venkat Kolluri was a featured panelist at the ILM West Conference in San Franscisco. Venkat joined an all-star group of experts for a discussion on the future of SoLoMo, lead by moderator; Mike Boland and Jed Williams Other panelists included; David Courtney (CEO of Jwire), Steve Espinosa (Founder and CEO of AppStack) and Ankit Gupta (Co-Founder of Pulse).

When questioned about the future of retail point-of-sale poaching, Venkat shared his insights on the role that connected devices and social signals will have in 2012. Expanding on the implementation of RTB (Real Time Bidding) in the world of online advertising, Venkat stated, "Promotions can now be tailored to individual consumers at the point of individual transactions. The technology already exists." Check out this video for some more RTB wisdom and the insight into the future of SoLoMo: http://www.youtube.com/watch?v=cE51GtG1sq4&feature=youtube_gdata_player