According to Matthew Campbell and Amy Thomson of in Bloomberg.com that the geo-locating Nike and Heineken apps proves that mobile advertising has arrived for real. Due to the recent developments in smart phone technology and the resulting increase in popularity, mobile advertising is the hot new marketing venue. Campbell and Thomson cite Gartner Research, which projects that there will be a total of $3.3 billion spent on mobile ads in 2011. Based on the persistent rise of smart phones and apps, they predict that the total capital in mobile advertising will reach $20.6 billion by 2015. Campbell and Thomson point out that companies are investing heavily in mobile ads, taking advantage geolocation feature on smart phones and tablet computers.
The massive growth of mobile games since 2008 reached an astounding $6 billion last year. Earlier this year, Don Reisinger reported that Juniper Research expects this $6 billion in sales to reach $11 billion by 2015. This assumes that the current rate of growth of mobile games continues and there is little sign that it is flagging. The popularity of mobile gaming has presented marketers with a prime opportunity to advertise. Reisinger expects a 10 fold increase in in-game ad revenue from last year ($87M) to 2015 ($894M).
Tom Taulli, a Forbes writer who specializes in finance, wrote a compelling article concerning the significance of paid search advertising. He informs us that paid search has become the pinnacle marketing strategy in the realm of online advertising. Taulli also touches upon alternate strategies that providers use to increase the odds of people clicking on their ads; they will change the font, add eye-catching photos, place the ad in different locations, or come up with clever slogans to entice searchers.
561,100 people picked up a copy of the June 9th edition of Boston Herald to the sight of the Boston Bruins raising their hockey sticks in elation at their victory against the Vancouver Canucks 4-0 in last nights Game 4. Flipping to page one, readers were greeted by an intriguing article entitled “In Wellesley, Macs Apple of Their Eye, Wealthy Towns Give PCs the Boot”, by Jessica Van Sack, in which Chitika research was the subject.
We have seen it happen not too long ago, people stopped watching their favorite television shows during its regular time, and started viewing them right from their computer. Now, regular web browsing has been replaced by mobile browsing because just like streaming your favorite shows online, it's easier to view the web right from your phone.
Chitika CEO Venkat Kolluri will be speaking at TiECon East this evening on the entrepreneurial process and his inspirations for co-founding Chitika.
For the first time, the conference will feature TiE Stars, our very own charter members (Amar Sawhney, Ash Ashutosh, Asa Kalavade, Venkat Kolluri and Venkat Krishnamurthy ) who will speak about what inspired them to create great companies and value for the community."
Today is a big day for the Chitika family: we're making a huge change to our branding by completely changing the name of our company. No longer will we have awkward conversations with potential partners like "I really like what Chittyville does," or "hey, could I buy a banana from you guys?" "Everyone thinks our name has something to do with bananas," says our co-founder and CEO Venkat Kolluri. "Well, it doesn't. The word 'Chitika' means 'in a snap' in Telugu."
Tablets are not smartphones. Then again, they're not home computers, either, and their share of Internet usage is projected to be nearly 4% of all Internet traffic by the end of 2011. Fortunately, we at Chitika already have the solution for web publishers: specialized ads designed specifically for iPad, iPad 2 and Android tablets. Chitika mobile ads work on all mobile devices, including the iPad 2.
Do you have a Blogger account? If so, inserting your Chitika ad code is now just one click away with our new Blogger widget. Login to your account and generate your ad code under "Ad Setup". When finished simply click the "Add to Blogger" button at the bottom of the page.
What do you think of this widget? Should we make more? Let us know by commenting below. Not yet a Chitika member? Its free, sign up here.