First of all, please allow us to thank all our wonderful publishers. As of 11:23AM EST on June 2nd 2009, Chitika crossed the 50,000 publisher mark. We really appreciate each and every one of you, and thank you for supporting us in our quest to make Internet ads better for everyone - advertisers, publishers, and readers.
Rule 1 - Only show ads WHEN the user really wants it
Or: Thou shalt never annoy thy visitors
Hey everyone - I want to introduce the newest addition to the Chitika | Premium lineup - the 550x250 MEGA-Unit. Across our network right now, the MEGA-Unit's CTR is 4 times higher than our other Premium units - so you can see why we are excited about it! I want to answer some important questions about it here on the blog:
Are you using Google AdSense as an alternate ad to display when a Chitika ad cannot display (for example - in non-supported countries, or for non-search traffic, etc.)? If not, then you do not need to even bother reading this.
Just like anything, Twitter is hated among some people purely for the reason that so many others love it. The human psychology of Twitter is that it's easier to love something someone hates and vice versa. But Twitter actually plays on the human nature of people in many interesting ways, and this is what makes it hard to avoid.
Microblogging behemoth Twitter has seen a massive increase in popularity lately – partly due to the much-ballyhoed Ashton Kutcher vs. Larry King and CNN race to be the first to one million users, partly due to Oprah the Queen of Everything making her debut, and partly because more and more people are realizing that Twitter is awesome and fun.
Jennifer Slegg of JenSense.com was one of four star panelists who judged a search application contest sponsored by Chitika at SES NY, Chitika|SearchAppalooza. The video below captures her contribution as a contextual advertising expert, critiquing the app developers on how well they were able to create search app's that have what it takes to stand out in today's competitive market for creative tools. Click here to see the video, or watch below:
If you find yourself silently thinking or very loudly shouting the above statement then we're here to help. The good news is, your ads are probably working perfectly on your site - you just can't see them; this is actually normal, and I'll tell you why. Chitika Premium ads work differently from traditional advertisements on your website.
Once again, Chitika managed to uphold their reputation for thinking outside-the-box by putting one of our Chitika-ites in an owl costume at SES NY 09. He was featured in video interviews filmed by me, @KarlaChitika during the conference (which will be featured on the blog very soon), as well as put a smile on everyone's face who came to the Chitika booth.