Google Nexus 7 Market Report

Google Nexus 7 Market Report

  • 27 July 2012

Making its debut a little less than a month ago at Google’s I/O Conference, the Nexus 7 was touted as a high-end tablet available in a low price bracket. Google looks to have delivered in that regard, as the Nexus 7 was met with fairly positive reviews and an overwhelming level of consumer demand, which caused the search engine giant to remove the Nexus 7 from its play store over the weekend. Further evidence indicates that demand levels have swelled to such a degree that the Nexus 7 is now selling for roughly twice its sticker price on EBay, the consumer auction website.

Given the spike in consumer demand, Chitika Insights conducted a study into the Nexus 7's usage. Taking a sample of hundreds of millions of impressions from our ad network spanning a one-week time frame from July 16th to July 22nd, we analyzed the data to see how the Nexus 7 was faring following its debut. Our analysis showed that the Nexus 7 is posting impressive usage figures across the Chitika Ad Network, particularly for a device which has only been widely available for such a short period of time. The Nexus 7 accounts for .3 impressions per every 100 iPad impressions – and while it trails behind more popular Android tablets such as the Kindle Fire or the Samsung Galaxy Tablet – the tablet's usage rates could match these more entrenched players once Google catches up with demand.

Furthermore, once the tablet actually did make its way into the hands of consumers following shipping (see graph below), its usage skyrocketed and continues to grow. With such an auspicious beginning, the Nexus 7 is a tablet to keep an eye on as it has more time to permeate the market.